Meta CEO Mark Zuckerberg has introduced the $799 Meta Ray-Ban Display glasses, marking the company's first consumer-ready smart glasses featuring a built-in digital display, during the annual Meta Connect developer conference on 17 September 2025.

The glasses incorporate a small, high-resolution display that users can control through hand gestures via the accompanying Meta Neural Band, a wristband utilizing neural technology to detect movements.

This setup allows tasks such as viewing videos or responding to text messages without obstructing the wearer's field of view, as the display activates only when needed. The Ray-Ban-style glasses will be available for purchase in the U.S. starting September 30.

In addition to the Ray-Ban model, Meta announced the $499 Oakley Meta Vanguard smart glasses, tailored for athletes in high-intensity activities like snowboarding and mountain biking. Featuring a wraparound design with extended colorful lenses, these glasses include a frame button for easy photo and video capture under helmets. They offer up to nine hours of battery life, 3K video recording, enhanced speakers, and integration with Garmin fitness watches for tracking metrics like heart rate via the Meta AI assistant. Preorders begin immediately, with sales starting October 21.

Meta also launched the Ray-Ban Meta (Gen 2) glasses for $379, an upgrade from the 2023 version's $299 price. These second-generation audio-focused smart glasses double the battery life to eight hours, feature a more powerful camera for 3K Ultra HD video, and are available for purchase now.

The new products bridge Meta's existing Ray-Ban Meta smart glasses, which rely on audio, and the experimental Orion augmented reality glasses unveiled last year. Orion overlays 3D visuals on the real world using a wireless computing device but remains costly to produce and unavailable to consumers.

Meta has collaborated with EssilorLuxottica on smart glasses development since 2019, renewing their partnership last year. During the demo, Zuckerberg encountered a technical glitch while attempting to call Meta's tech chief, Andrew Bosworth, acknowledging it as a common occurrence.

Zuckerberg further revealed Horizon TV, a new application for Meta's Quest VR headsets to stream television shows, sports, and movies, with content contributions from partners like Disney and Universal Pictures.